Tuesday, December 31, 2019

Effective And Ethical Practice Of Human Communication

Introduction to Communication National Communication Association described communication as â€Å"focuses on how people use messages to generate meanings within and across various contexts, cultures, channels and media. The discipline promotes the effective and ethical practice of human communication†. Communication is a combination of different discipline of life in which an information transfer to other with help of some medium. In this field there are limitless possibilities in this field and it’s also very crucial aspect of an organization. Communication isn’t about talking to someone, it’s the way you do communication to other through a proper verbal, non-verbal The report will give a details view of Richard Branson and Bill Gates skills and attributes of commination and their effectiveness in their respect field. In this we will describes their influence on their organization, employee, media and audience. Their style and way is really something which will be discussed. When asked to describe the most influential CEO in modern history, the first thought that comes to mind to most would be Steve Jobs, and Although Sir Richard Branson has not invested in IT businesses that allow for the same market share net worth as APPLE, he has still been able build a global Business conglomerate known as Virgin. Through his entrepreneurial mind set, risk taking initiatives and key focus to customer service, he managed to kick-start Virgin Atlantic from aShow MoreRelatedNursing: Essential Knowledge, Skills and Attitudes Essay1077 Words   |  5 PagesIntroduction Nursing is not just a collection of tasks. To provide safe and effective care to the clients, nurses must integrate knowledge, skills and attitudes to make sound judgement and decisions. This essay describes some of the essential knowledge, skills and attitudes of nursing and discusses why they are essential attributes of a competent nurse. Nursing knowledge and clinical skills These are obvious essentials for nursing practice. Nurses are required to perform many clinical tasks, for instanceRead MoreThe Impact of Technology on Organizations1167 Words   |  5 Pagestechnology on the organization include the use of technological advancements in establishing and managing ethical standards and guidelines, for human resource functions, and for shaping the working environment and culture. Technology and the Establishment and Management of Ethical Standards and Guidelines: Technological has advanced to the point that it plays a significant role in how ethical standards and guidelines are set and managed by an organizations management. This is largely through theRead MoreGlobalization And Its Effect On Employment Relations1694 Words   |  7 Pagesincluding national economies (Lissack Richardson 2003). Thus, due to globalization and its affects on employment relations it has created a number of adverse impacts in areas of ethics, productivity, lag in technological developments, and management of human capital. Consequently, â€Å"Australian society, like the rest of the world, faces a number of complex social challenges which cannot be addressed in isolation by either the government or the not-for-profit (NFP) sector† (Deloitte 2014). It is well knownRead MoreThe Leadership Journey Of Ronda Harlan1535 Words   |  7 Pagesprogram helped Ronda to evaluate human behavior within organizations to understand ethical practices, effective leadership, organizational communication, and cogent decision-making principles. Ronda Harlan reflects how the master’s program at CSU aligned with her learning experience and chronicles the evolution of leadership learned, practiced and forward. Ronda Harlan demonstrates skills for effective strategy development within an organization, organizational communication, the ability to create andRead MoreThe Ethics And Organizational Communications1448 Words   |  6 Pages The study of Ethics and organizational communications has been an ongoing subject. It has been introduced as a way to be a more effective communicator, especially pertaining to an organization. It is a practical way to improve morale between an employer to his employee as well as a client to an organization. Resolution of ethical behaviors and practices are essential to any organization. The following study of Ethics and organizational communications has been studied and explored by other scholarsRead MorePrinciples and Values Which Underpin the Support for Individual Who Use Services901 Words   |  4 Pagesand Social Care setting the word Ethics is place as this are a moral code principles and philosophy when working in this setting. Ethical working in this setting includes respecting the principles and values which underpin the support for individuals who’s in St. Anne’s Community Services which is part of the organisation who look after of a homeless people. Ethical consideration has different kinds of treatment with in Health and Social Care setting which are: social justice, a person centred approachRead MoreNursing : Regarding The Importance Of Patient Priority In Nursing963 Words   |  4 Pages Ethics in Nursing: Regarding the Importance of Patient Priority Carlie Cupp Indiana University East Ethics in Nursing: Regarding the Importance of Patient Priority In order to create a morally and ethically sound practice and health care environment for every patient, the nurse’s decision-making role is vital and should be treated as such. The nurse’s professional morals and ethics should always be patient oriented to consistently assure the best decisions are being madeRead MoreTraining Manual on Communication, Conflict Resolution and Ethics1369 Words   |  6 PagesTraining Manual on Communication, Conflict Resolution and Ethics Introduction This training manual will help as a guide to all department managers to help their team with creating effective communications lines between colleagues and our membership. This training guide will also assist us in learning what to do when we have conflicts between coworkers and members. Moreover, this guide will discuss ethical and legal issues that affect our healthcare industry. Effective communication is defined as whenRead MoreCompetence in Communication Essay1143 Words   |  5 PagesCommunication competence is the capability an individual has in choosing the correct communication behavior which is not only effective, but also appropriate for a particular situation. Competent, effective communication among group members establishes an atmosphere of reliance and feeling that one belongs. When the level that group members feel appreciated and valued is great, the more likely these individuals will be committed to the group and the organization, which in turn, makes for the easyRead MoreConfidentiality and The Helping Relationship Essay1443 Words   |  6 Pageshave an ethical obligation to observe (Younggren Harris, p.589). It protects the client’s right to privacy and fosters an atmosphere in which one feels safe, facilitating trust and allowing one to feel comfortable enough to share their inner most feelings and thoughts. Most helping profes sionals agree that confidentiality is key to the healing process and it is their primary obligation to protect it (Fisher, p.1). It is a standard included in the American Psychological Associations Ethical Principles

Monday, December 23, 2019

Positive and Negative Outcome of Globalization - 581 Words

Globalization has been taking place for centuries .The appearance of globalization can been seen from colonization to industrial revolution. The impact of globalization towards economy, technology and business can been explored in many ways. Particularly, globalization has an enormous impact on global textiles and apparel industry. Since definition of globalization varies to different people in different field, this paper attempt to define the word ‘’globalization’’. Many studies have been conducted in regards to positive and negative outcome of globalization(Lu , 2012; Shen , 2008). The impact of globalization towards textiles and apparel industry had been analyzed in both positive and negative perspective. In case of global textiles and apparel industry, it has created jobs in developing countries. The knowledge and technologies, which shared among countries, is another better side of globalization. However, it also given rise to the exploitation of human and natural resource. Exploitation of workers well being and scarcity of natural resources have been discussed in this paper. The textiles and apparel firms face more challenges in this globalization era. The challenges in means of adopting technologies and competing with various trade agreement systems to compete with each other apparel and textile manufacturer countries been studied in this paper. To overcome these challenges, textile and apparel firms taking steps those are not environmental and social friendly. TheShow MoreRelatedPositive And Negative Outcomes Of Economic Globalization1635 Words   |  7 PagesIn this article, I review the literature on the positive and negative outcomes of economic globalization, and the impact on developed and developing nations. The findings indicate a strong trend in the belief that developed countries dominate in the world of international trade, as there resources ensure a competitive advantage over poorer undeveloped nations. In addition, it can be concluded that the great benefits of free trade, defined broadly as â€Å"free movement of goods, services, and capitalRead MoreGlobalization Essay1402 Words   |  6 PagesA case for globaliz ation Globalization is an inescapable factor in the global economy today. Its effects can be felt throughout the world in industrialized and developing nations alike. The â€Å"process of globalization is so pervasive that it affects all businesses,† (Lawrence Weber, 2014, p. 71). The benefits of globalization are apparent to organizations and nations such as reduction in poverty and benefits to consumers. But globalization must be properly balanced with a covential pledge to careRead MoreThe North American Free Trade Agreement897 Words   |  4 Pagesever† (Dervis, Kharas). Globalization has facilitated the spread of neoliberal ideology across the globe through an economic international trading system. For example, the North American Free Trade Agreement (NAFTA) with regional partners, such as Mexico, promoted an open approach to the economy and provided important benefits for both countries. Another example, was the creation of the World Trade Organization (WTO) that inclu des over a hundred countries. Globalization has been accompanied by terrorismRead MoreHow Globalisation has affected developing countries in the Asia - pacific region1609 Words   |  7 PagesAn important trend occurring in the world economy is the process of globalization. Globalization is the progressive integration between national economies and the breaking down of barriers between trade and financial flows around the world, which will eventually lead to the emergence of a single world market. Globalization has affected many different nations in different ways, depending on their degree of development and extent to which they are open to the flows of the world economy. China, whichRead MoreUnderstanding Leadership And Empowerment Of The Workplace972 Words   |  4 PagesThe relationship between leaders and employee has become more strategic than anytime in business due to globalization. Leaders must understand how to use employee empowerment. Ba suggest, a negative view of a leader can hinder performance; therefore, exploring the aspects that guide followers to develop a positive image of their leader establishes desirable outcomes, and can create a positive view of a leader. Employee empowerment is tested to see if it is the key in aligning organizations systemsRead MoreGlobalization: The Big Friendly Giant Essay1458 Words   |  6 Pagesinto contact with globalization. We are all active members of this web, and we are the fuel it needs to work to perfection. This web needs employers and employees, it needs people in need and people willing to help, and it needs members of different cultures and societies. It needs you. Whether it was by flying on an airplane, traveling to a foreign country, or simply by buying medicine, you are contributing to the unstoppable giant known as globalization. To understand globalization it is necessaryRead MoreNike Positive And Negative Effects Of Globalization1367 Words   |  6 PagesThe Promises and Perils of the Globalization of Nike Globalization involves global interaction and cooperation between individuals, corporations, countries and their governments. As demand for products grows and the technology it takes to improve the process by which products can be manufactured more cheaply grows, globalization grows as well. It is supported by advancements in technology. These changes can have both short-term and lasting effects on issues surrounding economics, politics, the environmentRead MoreThe Cultural Dimensions Of A World Wide Citizenship And Belonging Notion Within Globalization Essay1586 Words   |  7 PagesGlobalization is a convoluted phenomena experienced across the world which arises from economic, cultural, ethical, and political exchanges of resources and concepts resulting in a growing opportunity for people to explore and appreciate the diversity of world culture. Although globalization has resulted in positive outcomes, it is also important to shed light on the negative consequences as well becaus e it is an essential aspect on the power of Globalization. In this paper, I strive to researchRead MoreGlobalization as a Process1744 Words   |  7 Pagesinto contact with globalization. We are all active members of this web, and we are the fuel it needs to work to perfection. This web needs employers and employees, it needs people in need and people willing to help, and it needs members of different cultures and societies. It needs you. Whether it was by flying on an airplane, traveling to a foreign country, or simply by buying medicine, you are contributing to the unstoppable giant known as globalization. To understand globalization it is necessaryRead MoreGlobalization And Its Effects On Society939 Words   |  4 Pages Globalization can be described as the interaction and integration among the people, companies, and governments of different nations (http://www.globalization101.org/what-is-globalization/). For the past century, there have been countless debates over whether the effects of globalization are positive or negative. The topic of globalization is seen as one of the most debatable topics in our current society and is often discussed during political debates before elections. This paper will focus on the

Sunday, December 15, 2019

Supervisory techniques Free Essays

The word counseling can be defined as the process of helping persons who are fundamentally psychologically healthy or otherwise resolve developmental and situational issues. Supervisory techniques are essential and incorporate some advances that may not be themselves referred as counseling such as creative problem solving but have similar aim. A successful counselor has a mature and well balanced state of mind and temperament and places him/her self in the shoes of the counselee, and has the ability to respect their (counselee) opinions, thoughts, feelings and emotions. We will write a custom essay sample on Supervisory techniques or any similar topic only for you Order Now After evaluating the story as described, a realistic, practical solution can be developed individually at first if this is beneficial, and then jointly to encourage the participants to give their best efforts at orienting their relationship with each other. It must be noted that the change in situations like financial status, physical health, and the influence of family members and friends can have an adverse negative influence on the conduct, responses and actions of the those counselee. The scope of counseling covers a wide and diversified field of study as it includes what one would imagine far and beyond these identified topics;- Abortion counseling, Brief therapy, Career Counseling, Christian counseling, Counseling psychology, Credit counseling, Cross-cultural counseling, Disaster counseling, Disciplinary counseling, Ecological counseling, Family marriage counseling, Genetic counseling, Grief trauma counseling, Marriage counseling, Pastoral counseling, Relationship counseling , Rehabilitation counseling, Sexual trauma counseling, Suicide intervention etc. 1. 0) Pregnancy Options and Abortion counseling This provides information and support for a pregnant woman who is considering between the choices regarding the continuation of the pregnancy. The choices include continuing the pregnancy for parenting or adoption and pregnancy termination. In reality, qualified advisors take the information with certainty and encouragingly that helps each woman make the best decision for her. Counselors require up-to-date knowledge of local and national laws governing women’s pregnancy choices, especially concerning adolescents and their rights to make such decisions. The tie between forced abortion and mental health is no more associated with psychological danger than carrying an unwanted pregnancy to term. Psychological effects of abortion It was noted that adverse emotional reactions to the abortion are influenced by pre-existing psychological conditions and other negative factors and, furthermore, that well-being was separately and positively related to employment, income, and education, but negatively related to total number of children. The kind of stress and the amount of stress women experience varies from culture to culture. Emotional distress may occur in a majority of women who are contemplating or have had an abortion due to a number of factors, including pre-existing mental health problems, the status of the woman’s relationship with her partner, poor economic status, poor social network, or conservative views held on abortion. The term â€Å"post-abortion syndrome† was used as it was stated that it had been observed post-traumatic stress disorder which developed in response to the stress of abortion. While some studies have shown a correlation between abortion and clinical depression, anxiety, suicidal behaviors, or adverse effects on women’s sexual functions for a small number of women, these correlations may be explained by pre-existing social circumstances and emotional health and various factors, such as emotional attachment to the pregnancy, lack of support, and conservative views on abortion, may increase the likelihood of experiencing negative reactions. Abortion might mean a selection of women at higher risk for suicide because of reasons like depression. The study concluded that compared to other women in the group those who had an abortion were subsequently more likely to have â€Å"mental health problems including depression, anxiety, suicidal behaviors and substance use disorders. 1. 1) Career Counseling Career choices are based on matching personal traits (aptitude, abilities, resources, personality) with job factors (wages and environment for success. This framework contains three sections: a) Acquaintance with the necessary requirements and conditions of achievement, positive and negative effects, returns, opportunities, and prospects in different area’s of work. b) A true reasoning of the relations of these two groups of facts 1. 2) Christian counseling Christian counseling is carried out by a qualified counselor who upholds Christian ethics values, beliefs and philosophy. The uniting element is the therapist, who has integrated a combination of Christianity, psychology, and psychotherapy into the applied program. Counselees look at Biblical guidance and counseling as a perfect relationship with a caring counselor directed toward increased awareness of themselves, others, the societies and cultures in which they live, and their understanding of the Christian God. The therapy may take an ad-hoc approach, focusing simply on the therapy session itself. Clients may be more comfortable with a Christian counselor, and they may feel such a person’s advice is more sensitive to their personal or religious needs. Some clients also wish to use the Christian Bible as a reference for their counseling sessions and therapy. 1. 3) Disciplinary counseling A disciplinary counseling is a session or a meeting between an employer and an employee or a supervisor and his/her junior employee. It may focus and put more emphasis on a specific work place scenario or in carrying out a performance appraisal. The counseling process may be scheduled, initiated and executed by the supervisor and is not considered disciplinary. It is conducted in ultimate privacy, and is intended to have a constructive goal of providing feedback to the employee to correct the problem. 1. 4) Pastoral counseling Pastoral or Biblical counseling is a branch of therapy in which ordained ministers, rabbis, priests and others provide therapy services. These include Marriage and Family Counselors. Pastoral counseling is essentially a non-licensure. Counselees often will not pay for pastoral counseling of counselors without state licensing which is often synonymous with pastoral care that include Christian Counselors, Clinical pastoral education.. 1. 5) Rehabilitation counseling This type of counseling takes interest on assisting those with disabilities to achieve their personal, career, and independent living goals through a counseling process. Though educational programs have began to appear, it is not until the availability of adequate funding for rehabilitation counseling programs that the profession begun to grow and establish its own identity. 1. 6) Suicide intervention Counseling Suicide intervention is an effort to stop or prevent persons attempting or contemplating suicide from killing themselves. Individuals who utter the intention cause harm to self are routinely determined to lack the present mental capacity to refuse treatment, and can be transported to an emergency department against their will. Medical advice pertaining people who attempt or consider suicide is that they should immediately go or be taken to the nearest emergency room, or emergency services should be called immediately by them or anyone aware of the problem. Modern medicine treats suicide as a mental health issue. According to medical practice, severe suicidal ideation, that is, serious contemplation or planning of suicide is a medical emergency and that the condition requires immediate emergency medical treatment. Those suffering from depression are considered as high-risk group for suicidal behavior. When depression is a major factor, successful treatment of the depression usually leads to the disappearance of suicidal thoughts. However, medical treatment of depression is not always successful, and lifelong depression can contribute to recurring suicide attempts. 1. 7) Career Counseling A career was initially taken as a course of successive situations that make up a person’s work life. One can have a sporting, musical or any other without being a real professional athlete or musician, but most frequently â€Å"career† in the 20th century referenced the series of jobs or positions by which one earned one’s money. Career Assessments are tests that come in a variety of forms and rely on both quantitative and qualitative methodologies and helps individuals to identify and better articulate their unique interests, values, and skills. These type of advisors evaluates major interests, values and skills, of the client and also help them explore career options and research graduate and professional schools. This field is vast and includes career placement, career planning, learning strategies and student development. Typically when people come for career counseling they know exactly what they want to get out of the process, but are unsure about how it will work Career counselors work with people from all walks of life such as adolescents looking to explore career options or with experienced professionals looking for a career change. Career advisors normally have psychology, vocational psychology, or industrial/organizational setting. The approach of career counseling varies by practitioner, but generally they include the completion of one or more assessments. 1. 8 Credit counseling It is also known as debt counseling. This is a process offering education to consumers about how to avoid incurring debts that cannot be repaid. This process is actually more debt counseling than a function of credit education. This type counseling involves discussing with lenders in ascertaining a debt management plan (DMP) for a consumer. A DMP may help the debtor repay his or her debt by working out a repayment plan with the creditor. DMPs, set up by credit counselors, usually offer reduced payments, fees and interest rates to the client. It merely gives a fresh start and an opportunity for the client to begin building a positive credit history. Criticism for credit counseling These sharp increases of credit counseling activity also created other, more serious issues in the industry and they include: a) Exploitation by most credit guidance organizations are so significant which leads to criticism of the entire industry. b) Another common criticism of credit counseling is the assertion that participating in a Debt Management Plan will ruin a consumer’s credit. d) Severally many credit advice firms hire untrained staff to do credit counseling. References 1) Swanson, J. L. and Parcover, J. A. (1998). Annual Review: Practices and Research in career counseling and development — 1997. The Career Development Quarterly. 47, 2, 98-135. 2) Kim, B. S, Li, L. C. , and Lian, C. T. (2002) Effects of Asian American client adherence to Asian cultural values, session goal, and counselor emphasis of client expression on career counseling process. Journal of Counseling Psychology, 49, 3, 342-354. How to cite Supervisory techniques, Papers

Saturday, December 7, 2019

Developing e-commerce marketing capability - Myassignmenthelp.Com

Question: Discuss about the Developing e-commerce marketing capability. Answer: Description This report discusses about the construction of an online website, which is centered towards the selling of books. These books include four categories, which are thriller/mystery, fiction, text and university books. These books will be presented in the website where users will be able to buy the products based on their requirements (Turban et al., 2017). These books will be the sole product of the website where revenue earned from them will be the sole responses of business. In addition, this website will also consist of various other links, which will be used to show a full page showing the characteristics of the product. This means that when a user clicks on the link of a particular book, they will be taken to another link, which will show the full description of the product. Potential customers The business involves selling books to the customers by means of online website e-commerce store. The potential customers of the online store involve the population of Queensland. Along with this another set of customers are the students of the university located in that area. These are the potential customers which will be considered while opting for advertisement and marketing. Moreover, the advertising will be considered to show the products in front of specific age groups. Aims The main aim of this online business involves providing help to the students of the university. As students need to go the library of the university each time to access the books, it consumes time every time this occurs. This makes it a necessity to consider the development of an online solution, which will enable the students to request for the books from the website. The students will also be able to take the books on trial based on a week period. After that they will be charged as per the rules of the library set in the university. Objectives Online sales- As the payment option will include debit or credit cards and even cash on delivery method age group targeting is required to address them in advertisements. This does not involve kids or teenagers, as they will not be able to buy the products. Online marketing- The methods of online marketing will involve using the social media and organic traffic generation. This will be done by using SEO tools, which will be utilized, by using blogging as a method. In addition, the use of advertising in social media networks like facebook and Instagram will be adopted (Gregory, Ngo Karavdic, 2017). Influencer marketing will also be used to target the age groups required. Organic traffic will be utilized by using Google search ads and Bing ads. Moreover, small flyers will be made that will be distributed in the streets for creating awareness. Customer centric designs- The website will be more on users. This will be done by creating a responsive site. Moreover, the interface of the website will also be made to be user-friendly to grab the attention of the users (Kim Peterson, 2017). Trust creation- Along with this, the product page will also show the number of user reviews that has been given to the product so that a better impression is made in front of the customers. Other objectives- The security protocols will be undertaken by implementing the SSL protocol. Hence, the security implications will be reduced and the website will be able to function properly (Turban et al. 2017). Moreover, the presence of a backend process will also be present which will be used to capture the user information. SWOT Analysis SWOT analysis is the method of analyzing the factors of strengths, weaknesses, opportunities, and threats for the website development of online bookstore for Queensland University (Bohari, Hin Fuad, 2017). The Swot Analysis is shown in the following table, Strengths Use of technical and technological tools for the deployment of the improved website development Implication of the advanced operations with the help of program management Weaknesses Absence of previous experience had resulted in exhausting more time for complete website development Dependency of the technology have limited the occurrence of the scope development Opportunities Global expansion of the online book access from the Queensland mobile website Alignment of the successive SDLC methods the website development Threats Technical issues in website development might result in causing the failure of the website Loss of database is another major setback for the complete project development Risk Analysis The risk analysis for developing a website for the online book store for Queensland University is a document that provides an analysis of the probable risk factors that may or may not have direct impact on the operations of the website development (Ervural et al., 2017). The probable risk factors for the project and their assessment has been done in the table below, Risk Description Risk Analysis Control Strategy Risk Name Risk Description Probability Severity Rating Current Control(s) Control Rating out of 5 Slackness in custom coding The slackness in custom coding would be resulted due to the inappropriate coding methods. The issues in the deployment of the appropriate coding would form the impact on the program development for the website. Possible Major High Skilled Coder should be employed for overcoming the possibility of slackness of coding 3 Scope Creep Scope creep generally occurs when there is some difference between the existing and the desired project scope. The analysis of the scope is a must factor as the deployment of the website would be subjected to the requirements and expectations of the clients and users. Unlikely Moderate Low Scope Management Plan would be helpful for dealing with scope creep 4 Delay issues The delay in project activities would be subjected to the various issues and the complexities of the technical requirements. The website development would require a step by step method for the alignment of the website function development and testing. Almost Certain Minor Medium Time Management Plan would result in the occurrence of the delay in the website development 4 Inadequate Resources The shortage of the resources is a crucial factor that can hamper the completion of the project activities. The shortage of the resources might occur due to the exhaustion of resources by the complex activities. Possible Major High Shortage of resources can be overcome by the deployment of the implication of the provisional resources 3 Issues in Data migration The issues in data integration would be resulted due to the probability of the data being platform development. The cross platform compatibility is the major issue in the deployment of the improved website functions and operations. Likely Critical Very High Platform independent data should be used so that the migration can be done easily 5 Name of products Fiction Book University Book Text Book Mystery/Thriller Book The Great Gatsby Australian Literature English Skills Builder Book Murder in the Orient Express The Hunger Games Australian Property law Imaginative Landscape Origin The Da Vinci Code The Globalization of World Politics In the Lake of the Woods Cambridge Wizard Study Guide The Midnight Line The Animal Farm Australia and the British Embrace Textbook of Clinical Pharmacy Practice Hardcore Twenty Four The Kite Runner History of the Australian vegetation Essential Mathematics Two Kinds of Truth Lord of the Flies Australias Foreign Relations Medical Surgical Nursing The Magpie Murders The Hobbit The Anthology of Colonial Australian Adventure Fiction The Australian Political System in Action The Hound of the Baskerville The Alchemist Mariners are Warned Mathematics Plus A Legacy of Spies The Help The last Shilling The road to management The Girl with the Dragon tattoo The Fault in Our Stars Civics and Citizenships The Australian Welfare State The People vs. Alex Cross Defining solution for the website The revenue model, value proposition model and marketing strategy are main features of the ecommerce website. The use of these features helps in providing proper usability feature to the website. The value proposition model of is well defined in order to maintain a proper translated version of the website (Niu, Song Xiao, 2017). The website has been made customer centric that have helped in maintaining and providing the solutions to various problems of customers in the university. The target customers for the website are the student of Queensland University. The marketing strategy of the website has provided integrated solution to the issues created regarding the traffic generation in the website (Brindley, 2017). The use of the advanced technology for preparing the website have helped in maintaining feasibility for the students (Gill, Ricciardi, James, 2017). The use of mobile technology and artificial intelligence have added a bonus to the feature of the website. The use of ASP.NET and C# language have helped in providing a proper approach to the completion of website. The solutions have been provided to add an extra feature to the website in order to make it customer centric (Mohezar et al., 2017). The students can search and buy books of different categories from this online portal. This helps in preventing from going to library and manually search from thousands of books. Navigation Map References Bohari, A. M., Hin, C. W., Fuad, N. (2017). The competitiveness of halal food industry in Malaysia: A SWOT-ICT analysis.Geografia-Malaysian Journal of Society and Space,9(1). Brindley, C. (Ed.). (2017).Supply chain risk. Taylor Francis. Ervural, B. C., Zaim, S., Demirel, O. F., Aydin, Z., Delen, D. (2017). An ANP and fuzzy TOPSIS-based SWOT analysis for Turkeys energy planning.Renewable and Sustainable Energy Reviews. Gill, T., Ricciardi, V., Bates, R., James, D. (2017). Capacity Development in Agricultural Education and training in Cambodia: A SWOT Analysis.Journal of International Agricultural and Extension Education,24(1). Gregory, G. D., Ngo, L. V., Karavdic, M. (2017). Developing e-commerce marketing capabilities and efficiencies for enhanced performance in business-to-business export ventures.Industrial Marketing Management. Grineski, S. E., Collins, T. W., Chakraborty, J., Montgomery, M. (2017). Hazard Characteristics and Patterns of Environmental Injustice: Household?Level Determinants of Environmental Risk in Miami, Florida.Risk analysis,37(7), 1419-1434. Kim, Y., Peterson, R. A. (2017). A Meta-analysis of Online Trust Relationships in E-commerce.Journal of Interactive Marketing,38, 44-54. Mohezar, S., Mohezar, S., Moghavvemi, S., Moghavvemi, S., Zailani, S., Zailani, S. (2017). Malaysian Islamic medical tourism market: a SWOT analysis.Journal of Islamic Marketing,8(3), 444-460. Niu, D. X., Song, Z. Y., Xiao, X. L. (2017). Electric power substitution for coal in China: Status quo and SWOT analysis.Renewable and Sustainable Energy Reviews,70, 610-622. Rose, A., Avetisyan, M., Rosoff, H., Burns, W. J., Slovic, P., Chan, O. (2017). The role of behavioral responses in the total economic consequences of terrorist attacks on US air travel targets.Risk analysis,37(7), 1403-1418. Turban, E., Outland, J., King, D., Lee, J. K., Liang, T. P., Turban, D. C. (2017).Electronic Commerce 2018: A Managerial and Social Networks Perspective. Springer. Turban, E., Whiteside, J., King, D., Outland, J. (2017). Marketing and Advertising in E-Commerce. InIntroduction to Electronic Commerce and Social Commerce(pp. 261-291). Springer International Publishing. Wheatley, S., Sovacool, B., Sornette, D. (2017). Of disasters and dragon kings: a statistical analysis of nuclear power incidents and accidents.Risk analysis,37(1), 99-115.